This article discusses the growth of original TV content in China, driven by the increasing popularity of mobile devices and internet access. The top Chinese internet conglomerates, including Baidu, Alibaba, and Tencent, are investing heavily in original content production to attract viewers and drive revenue. The article highlights several key trends and implications:
- Rise of Mobile-First Approach: With the widespread adoption of mobile devices, TV content is being consumed on-the-go, leading to a shift towards mobile-first approach.
- Original Content Growth: China’s top internet conglomerates are investing heavily in original content production to attract viewers and drive revenue.
- Partnerships with Local Studios: Companies like LINE TV and Go-Jek are partnering with local studios to create original content, marking a shift from their roots as streaming services akin to YouTube.
- Technological Integration: The growth of original content has huge potential for technologies such as virtual reality machines and artificial intelligence.
The article also highlights the implications of this trend for startups, suggesting that there is immense potential in the original TV content sphere, with this ecosystem growing increasingly large in parallel with the rate of television being watched on mobile devices in Asia.
Key Takeaways:
- The growth of original TV content in China is driven by the increasing popularity of mobile devices and internet access.
- Top Chinese internet conglomerates are investing heavily in original content production to attract viewers and drive revenue.
- Partnerships with local studios and technological integration are key trends in the industry.
- There is immense potential for startups in the original TV content sphere, with huge monetization potential for Chinese companies on a global scale.