Google Rolls Out New Features for Chrome on iOS
Enhanced Search Capabilities
Google has announced the rollout of several new features for Chrome on iOS, designed to enhance user experience and provide more efficient ways to search and access information. One of the most notable additions is the ability to conduct image and text searches simultaneously within the Chrome app.
This feature, which was previously available through the Google Lens iOS app, now allows users to capture or upload images and add corresponding text queries to refine their search results. For instance, users can take a picture of a green dress and then add the text "purple" to ask Google to find similar items in the desired color.
Conducting Complex Searches with Ease
According to Google, this new feature enables users to conduct more complex and specific searches, resulting in better and more relevant results. By combining images and text queries, users can narrow down their search results and find exactly what they’re looking for.
For example, if a user takes a picture of their rosemary plant and adds the query "care instructions," Google will provide detailed information on how to care for the specific type of plant. This feature is particularly useful for users who need to conduct research or gather information quickly.
Smart Search Tool
The launch of these new features comes as Apple is introducing its own smart search tool, Visual Intelligence, in the iPhone 16 series. Visual Intelligence combines reverse image search with text recognition capabilities, providing users with a more comprehensive and intuitive way to find what they’re looking for.
Saving Space on iPhones
Another notable addition to Chrome on iOS is the ability to save files and pictures directly from the web to Google Drive and Photos. Users can select the "Google Drive" option when saving a file or picture, which will then be saved in a new Drive folder called "Saved from Chrome."
To save an image from Chrome to Photos, users can long-press on the picture and select the "Save in Google Photos" option. This feature is particularly useful for users who want to free up space on their iPhones by storing files and pictures online.
Shopping Insights
Google is also introducing "Shopping Insights" on Chrome for iOS in the U.S., which provides users with real-time information about product prices, availability, and more buying options. If a user is shopping for a specific product, Google will display a "Good Deal Now" notification in the address bar, offering details about price history and other relevant information.
Enhanced Navigation
In addition to these features, Chrome on iOS is gaining the ability to view a map of an address with a single tap. When browsing and encountering an address for a specific location, users will be able to tap the underlined address to view a mini-map of the location directly in Chrome.
This feature streamlines navigation and allows users to quickly access maps without having to leave the browser or switch between apps.
A New Era of Search
The rollout of these new features marks an exciting development for Chrome on iOS, providing users with more efficient ways to search and access information. By integrating image and text searches, saving files and pictures online, and offering shopping insights, Google is enhancing user experience and making it easier for people to find what they need.
As technology continues to evolve and improve, we can expect even more innovative features and capabilities from Chrome on iOS in the future.
About the Author
Aisha Malik is a consumer news reporter at TechCrunch. She holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.