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# Snapchat Introduces Parental Controls to Address Concerns

## What’s New in Parental Controls?

Snapchat has introduced a new feature called Family Center under its parental controls category. This feature aims to help parents monitor their children's content consumption on the platform, ensuring it aligns with their values and preferences.

### How It Works
The Family Center provides parents with tools to restrict access to sensitive or inappropriate content. Key features include:
- **Content Restrictions**: Parents can disable access to Stories and Spotlight for specific ages.
- **Usage Tracking**: Analytics to monitor when and what children view, aiding in informed decision-making.

### Features Within Family Center
Parents can utilize several controls within the Family Center to tailor their child's experience:
1. **Block Settings**: Prevent access to specific categories or brands.
2. **Content Filters**: Set preferences for age-appropriateness of content.
3. **Usage Reports**: Detailed insights into what your child has viewed.

## Enhancements and Expandments

### Expanded Parental Control Tools
Snapchat's Family Center now includes:
- **Sensory Blocks**: Limiting access to content based on triggers like emojis or words that evoke strong emotions.
- **Learning Modes**: Customizable experiences tailored to your child’s learning preferences.

### Content Guidelines for Creators
To maintain a safe environment, Snapchat has shared its content guidelines with creators in the SnapStars program and media partners. These guidelines outline acceptable content types across various categories.

## Examples of Sensitive Content

1. **Sexual Content**: Any material depicting non-consensual acts or graphic depictions of relationships.
2. **Harassment/ Bullying**: Posts containing threats, name-calling, or hate speech.
3. **Expansive Language**: Use of profanity in posts to denigrate others.

## Categories with Sensitive Content

1. **Sexual Content**
   --graphic depictions
   -non-consensual acts
   -depictions of intimate relationships

2. **Harassment/Bullying**
   -Threats
   -name-calling
   -hate speech

3. **Expansive Language**
   -Profanity in posts to denigrate others.

## Past PR Controversies and Conversations

Snapchat faced criticism for allowing adult content on its platform despite a 12+ age rating. This discrepancy was highlighted during past PR events, including questioning by tech reviewers about the platform's stance on adult content.

## Current State of Parental Awareness

Despite Snapchat's measures, parents remain vigilant. The platform's dynamic nature ensures that users can access content beyond parental controls, prompting parents to take proactive steps to restrict exposure.

## Legal and Ethical Considerations

The implementation of these features is a significant step in addressing child online safety. Parents and guardians are encouraged to review usage closely to ensure effectiveness while monitoring their children’s progress.

## Future Developments

Snapchat is exploring additional tools to enhance parental controls, including integration with AI-driven content filters for real-time monitoring. This includes ongoing improvements to My AI, an AI-powered chatbot designed to assist parents in managing their child's online activities.

In conclusion, Snapchat's introduction of Family Center represents a proactive measure towards safeguarding children’s digital experiences while respecting their autonomy.