Getting prospective customers to answer sales calls and texts can feel like a daunting task, especially when the numbers seem insurmountable. According to a 2020 LinkedIn report, roughly 69% of prospects accepted a call from a new salesperson in the previous year, but it took an average of 18 calls to connect with the buyer. This phenomenon is not surprising, given that few folks appreciate unsolicited pitches.
However, some people argue that cold calling can be successful if approached in the right way. One such individual is Alex Levin, the CEO and co-founder of New York City-based Regal.io. Alongside Rebecca Greene, he launched Regal to build a tech stack for powering calls and messages that would provide customers, as well as sales and marketing teams, with a better outbound calling experience.
A Solution to the Outbound Calling Conundrum
"After our experience building a phone sales team at Angi on traditional omnichannel contact center software, Rebecca and I realized there had been a massive underinvestment in outbound calling technology," Levin told TechCrunch via email. "This limited how sales and marketing teams could use the channel." Before joining Angi, Levin worked as a product manager at Thomson Reuters, while Greene was a senior product manager on Amazon’s digital music team.
The duo founded Regal with the goal of building an entirely new tech stack for calls that would give brands the tools to drive more revenue through this critical channel. Their vision appears to be resonating with investors, who have contributed to a $38.5 million Series A funding round valuing Regal at $350 million post-money. Emergence Capital led the investment, with Founder Collective, Homebrew, Flex Capital, Inspired Capital, and Operator Collective participating.
Regal’s Call and Text Management Dashboard
The new cash brings Regal’s total capital raised to $42.1 million, which will be put toward go-to-market and engineering initiatives as well as hiring, Levin said. Regal offers a dashboard with call and text messaging tools, information about where customers are in the sales pipeline, and areas of possible friction.
One notable feature is the "journey builder," which enables users to trigger calls and texts to "high-intent" buyers at particular moments. The platform determines intent based on data like customer website usage, customer relationship management data, and other general behavioral information.
Another feature is Branded Caller ID, which changes the caller ID on cell phones from an unknown number to the name of the brand so that customers know who’s calling. "Every digital brand uses a stack of one-way marketing automation tools to try and re-market to ‘abandoned’ customers," Levin said. "They are seeing diminishing returns in those one-way channels."
A New Approach to Outbound Calling
Levin’s assertion that traditional outbound calling methods have seen their day is supported by Regal’s innovative approach. By providing a more personalized experience for buyers, Regal aims to increase the effectiveness of sales calls and ultimately drive more revenue for businesses.
Regal’s platform allows sales teams to focus on high-priority leads while automating follow-up calls and messages. This not only saves time but also ensures that sales representatives are targeting the most receptive customers. The result is a more efficient and targeted outbound calling strategy that yields better results.
A Look Ahead
As Regal continues to grow, its innovative approach to outbound calling will undoubtedly gain attention from businesses looking to revamp their sales strategies. With the funding from this latest round, Regal will be able to expand its team and further develop its platform.
The company’s vision is clear: to revolutionize the way businesses engage with customers through calls and texts. By doing so, Regal aims to make outbound calling a more effective and efficient process for sales teams everywhere.
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